Why this order
Sequencing matters more than volume
Month one is entirely about removing what holds the site back and taking the rankings that are already close. Those move fastest and pay for the rest of the work.
Months two and three build the pages Baseline does not have yet. That is where the durable ranking sits, and it takes longer, which is exactly why it starts once the quick wins are banked.
Month by month
What gets built and when
Month 1
Two location pages built and schema-marked, Prospect listing verified, internal links repointed.
Month 2
Condition pages for lower back pain, shoulder impingement and post-surgical rehab.
Month 3
Osteopath vs physio explainer, sports injury hub page, first referral partner page for local clubs.
What you end up with
Across the three months
Location pages
Condition pages
Blog posts
Newsletters
Next step
Scope and pricing
The commercial detail sits in the proposal.