Why this order
Sequencing matters more than volume
Month one is entirely about removing what holds the site back and taking the rankings that are already close. Those move fastest and pay for the rest of the work.
Months two and three build the pages Northlight does not have yet. That is where the durable ranking sits, and it takes longer, which is exactly why it starts once the quick wins are banked.
Month by month
What gets built and when
Month 1
Technical clean-up, clinician bios unblocked, GBP categories fixed, ADHD assessment page rewritten.
Month 2
Three new service pages: anxiety, ADHD assessment, couples therapy. Two blog posts answering pre-booking questions.
Month 3
Suburb pages for Fitzroy North, Brunswick and Northcote. Referral-partner page for local GPs. First internal linking pass.
What you end up with
Across the three months
Service pages
Suburb pages
Blog posts
Newsletters
Next step
Scope and pricing
The commercial detail sits in the proposal.