The short version
Read this if you read nothing else
Suncrest has the foundations of a site that can rank, but the pages that should be doing the selling are either missing, thin, or invisible to Google. The competitors winning these searches are not better businesses. They have simply published the pages that answer what buyers type in.
Own the battery and rebate searches before the next round of state incentives lands.
Priority keywords
Search demand and where the site currently sits
| Keyword | Monthly searches | Competition | Current position |
|---|---|---|---|
| solar panels geelong | 1,300 | Medium | Page 2 |
| solar battery installation victoria | 2,400 | Hard | Not ranking |
| solar rebate victoria 2026 | 4,800 | Medium | Position 14 |
| commercial solar geelong | 320 | Easy | Position 9 |
| best solar inverter australia | 1,900 | Hard | Not ranking |
| solar panel cost geelong | 590 | Easy | Position 11 |
Who is winning these searches
Direct competitors in Geelong
| Competitor | What they are doing well |
|---|---|
| bellarinesolarco.com.au | Owns the rebate keyword cluster, updates annually |
| vicsolargroup.com.au | Fifteen suburb pages, strong internal linking |
| sunfieldenergy.com.au | Weak content but heavy paid search presence |
Technical health
What is working against the site
| Check | Status | Detail |
|---|---|---|
| Page speed (mobile) | 36/100 | Unminified scripts and a 4MB hero video |
| Indexed pages | 54 | Coverage is fine, quality is the issue |
| Schema markup | Partial | Product schema on panels, none on services or FAQs |
| Google Business Profile | Claimed | Verified, 210 reviews, no service areas set |
Fix these first
Highest impact, least effort
- Rebuild the Victorian rebate page for 2026 figures and keep it dated
- Cut the hero video, ship a static hero, halve the mobile load
- Turn the quote calculator into an indexable page with real copy around it
The full sequence is in the 3-month strategy.