Headline
What the numbers say
Big percentage lift off a small base, driven almost entirely by the rebuilt cost page. Enquiry quality is the thing to watch: form fills are up but two thirds are outside the service area, so the regional pages in month three matter.
Enquiries
Tracked contact actions
29
Phone calls
Click-to-call from mobile.
41
Form submissions
Contact and booking forms.
hydronic heating cost
Top entry keyword
Highest converting organic term.
Work delivered this month
Month 1 of the plan
| Item | Status |
|---|---|
| Move the PDF service detail into real indexable pages | Done |
| Build the cost page properly, with ranges and what drives them | Done |
| Widen the Google Business Profile service area to the Macedon Ranges and Melbourne's north-west | Done |
Next month
Month 2 of the plan
Comparison content: hydronic vs ducted, hydronic vs split systems. Heat pump service page.