Why this order
Sequencing matters more than volume
Month one is entirely about removing what holds the site back and taking the rankings that are already close. Those move fastest and pay for the rest of the work.
Months two and three build the pages Warmline does not have yet. That is where the durable ranking sits, and it takes longer, which is exactly why it starts once the quick wins are banked.
Month by month
What gets built and when
Month 1
PDFs converted to pages, cost page rebuilt, service area widened, image compression across the gallery.
Month 2
Comparison content: hydronic vs ducted, hydronic vs split systems. Heat pump service page.
Month 3
Underfloor heating pillar page, three regional pages, first two project case studies with build specs.
What you end up with
Across the three months
Service pages
Regional pages
Blog posts
Case studies
Next step
Scope and pricing
The commercial detail sits in the proposal.